Signly wins in London at the Financial Innovation Awards

The Signly team glammed up and headed to London on Thursday 7 December to join Lloyds Banking Group (LBG) at the Financial Innovation Awards 2017 for an evening of entertainment, networking and sector recognition. 

Hosted at Hilton Bankside, London the venue was glistening with Christmas decorations, entrance hall displays and a buzz of excitement. Celebrating their 20th Financial Innovation Awards the evening was hosted by the fabulous Claudia Winkleman and celebrated customer excellence.

Record number of entries

With a record number of entries, the room was filled with the best of the best from the banking and finance industry. Joining Lloyds Banking Group were peers from all around the world Barclays Bank UK, Investec, First National Bank South Africa, Sberbank, NatWest, HSBC and Ziraatbank to name a few. With an impressive line up of judges chaired by Paul Lynam, Chief Executive Officer, Secure Trust Bank the judges decisions were not easy. The full judging panels can be viewed here.

Claudia Winkleman
Hosted by Claudia Winkleman

Sector First

Acknowledged as a sector first, Lloyds Banking Group introduced the innovative and unique Signly technology to their industry peers. Providing the opportunity to improve financial capability and ensure that their customers received and understand the information they need. Using Signly app, deaf and hearing-impaired customers can scan Signly-enabled written materials on their mobile device. Providing translations onto British Sign Language (BSL) through augmented reality, with someone signing the content on the customer’s smartphone.

Nominated for the first award of the night, the team were lost for words when Signly was announced as the winner of Best Financial Inclusion or Outreach Initiative and called to the stage. The team were excited and overwhelmed. The first award of the night, and what a night it was.

“It was such a great feeling to hear Signly called out. We believe in Signly so much and it was so wonderful to have the acknowledgement that others believe in it too. The pilot with LBG was such a rewarding project to be a part of,” says Nikki Spencer, Signly
Lloyds Banking Group and Signly Team
From right to left: Claudia Winkleman, Dominique Bragança, Mark Applin, Rachel Vann, Philip Boyle, Timothy Scannell, Paul Lynam.

The Signly team are looking forward to adding the award to their mantel piece. Having ended the year on such a fabulous high, what’s next for Signly I hear you say?! Keep an eye on this blog and their twitter feed for up to date news and Signly app updates.

View the full list of awards and finalists here.

Technology we can bank on

Signly have been working closely with our friends at Lloyds Bank to improve accessibility and champion their commitment to customers who use British Sign Language.

Lloyds Bank are our first financial services partner and we’ve been super excited here at Signly HQ. Throughout our life we all make many important financial decisions – what bank account to open, how to finance our first home, what savings options are there available to us? It’s extremely important that we are able to evaluate the best choices for us and our family, as well as understand the risks and rewards in every decision we make.

Signly hopes that by working with Lloyds Bank we can eliminate the financial jargon that can sometimes be confusing, and allow those that use British Sign Language (BSL) as their first language to have the information literally at their fingertips. Friendly, clear and informative without relying on the availability of an interpreter. Although family and friends like to help, and interpreters are available, it’s empowering to access information on demand without having to make a ‘special need’ known.

Nick Williams, Lloyds Bank’s Consumer Digital director said,

“We are always looking for new ways to support our customers and trialling this new technology is a great example. Alongside SignVideo, Text Relay and our interpreting service, Signly provides a new tool to make it easier to engage with the Bank. Improving our services to make them simple and intuitive for all our customers is key to removing barriers of financial exclusion.”

Lloyd’s Banking Group kindly opened the doors to their Innovation Labs which provided a great environment in which to showcase Signly and gather feedback from some of their customers who use British Sign Language (BSL) as their first language.

Firstly, the team at Lloyds provided us with some financial services literature about products and services. Then the Signly team got to work Signly-enabling the content – creating signposts, confirming understanding and filming BSL translations. Once filming was complete the team started coding to Signly-enable the content for the trial, allowing customers to use a smartphone to view the BSL content through augmented reality.

Mark Applin, Signly Co-Founder had the pleasure of attending the trials and collecting feedback first hand.

“It’s always an amazing and emotional moment when I see BSL users open the app for the first time, and hey presto, signed content appears. Working with Lloyds, we realised how important it is to provide BSL users with the ability to consume information via a channel of their choosing – in this case, Signly.”

The trials showcased Signly in a new sector and opens the door for other content providers to make important content more accessible.

What to see Signly in action for yourself?! To arrange a demo call Mark on 07870591332 or email

We’re waiting to hear from you!

Lloyds Bank press release can be downloaded here