Signly Innovation at Roald Dahl Museum and Story Centre wins at 2017 Jodi Awards Ceremony

Revolutionary new app unlocks cultural venues for d/Deaf people

Signly, an app created for d/Deaf British Sign Language users in collaboration with the Roald Dahl Museum and Story Centre, has won the prestigious Jodi Award 2017. Winners were chosen from a shortlist of museums, galleries, archives, libraries and heritage sites that make best use of technology to widen access for disabled people and those with sensory impairment. The presentations were made at a special ceremony held at the Attenborough Arts Centre of Leicester University on Thursday 27 June 2017. Judges were impressed by the strong testimonials and feedback from users of the Signly App and its value as an innovative tool in enhancing the experience for d/Deaf visitors to the Museum.

Steve Gardam, Director of the Roald Dahl Museum, was delighted to hear of the recognition Signly has received from the Jodi Mattes Trust.

“The Roald Dahl Museum and Story Centre is proud to have been the first public venue to use Signly, and an investor in developing the app. Roald Dahl loved inventiveness and Signly is a great way for a small museum like ours, in a complex set of old buildings, to inventively increase accessibility using the technology visitors bring in their own pockets.”

Steve Gardam, Director, The Roald Dahl Museum and Story Centre

Signly is an app which displays pre-recorded sign language videos on a user’s mobile, enabling better access to visual content for d/Deaf sign language users. The app is downloaded from the App Store or Google Play and when opened can be pointed at labels throughout the Museum to display British Sign Language videos. This enables visitors to access information about the exhibits without having to make known ‘a special need’ or to wait for interpreted tours.

Co-founder of Signly, Mark Applin explains how the app became a reality:

“The team at the Roald Dahl Museum showed a real pioneer spirit adopting Signly. Their forward–thinking approach and the passion of our co-founders at Deafax combined to make Signly a reality, not a concept. They rightly received plaudits from the d/Deaf community and kick-started Signly so we could reach other sectors. We’re so grateful.”

Being earmarked for this prestigious award means Signly can now reach deeper into the lives of the d/Deaf community where its benefits are starting to be felt in other sectors such as finance, safety, health and the Arts.

Notes for editors

Images: Jpg images available online
Or from Signly Press Officer

Signly is an app which displays pre-recorded sign language videos on a user’s mobile, enabling better access to visual content for d/Deaf sign language users. Signly is ideal for museums, galleries, theatres, leisure centres, libraries, information centres, bus and rail stations, airports… any organisation looking to meet its obligations under the Equality Act 2010. Quickly translating key messages into filmed sign language for the app, content is triggered at key locations on the visitor route simply by holding up a smart device against a Signly ‘marker’ or object.

For further information or to arrange a visit to the Roald Dahl Museum to see Signly in action, please contact Mark Applin 07870 591332.

The Roald Dahl Museum and Story Centre is aimed at 6 to12 year olds and their families and is situated in the village of Great Missenden, where Roald Dahl lived and wrote for 36 years. It has three fun and fact-packed interactive galleries. Visitors can see the original interior of his Writing Hut, the ramshackle but magical place where he crafted all his children’s stories.

For further information about the Museum, please contact Isabelle Reynolds 01494 892192

Established in 1985, Deafax develops solutions and opportunities for deaf people, to empower them and enhance their lives. Deafax is the number one organisation for specialist visual and interactive deaf-friendly resources.
Our training and resources cover a wide range of different topics in the fields of health, employment, education and life skills and our visual, interactive, specialist approach is consistent throughout.
In visitor attractions and other locations, we know that written English is not always the best way to share information with deaf people, as many of them prefer sign language. Signly is therefore a major step forward in providing equal access for more people.

For more information about Deafax’ work, please email

How IoT-supported Appliances and Machines Can Help Deaf People

Guest writer: Allie Cooper, Writer

There’s no stopping technology from revolutionizing the way we live our lives and assisting those who need help. This is evident with the increasing ownership of the ‘Internet of Things’ (IoT) technologies. Research by Gartner mentioned that there were 5.5 million new IoT devices in 2016 which is set to grow to 20.8 billion by 2020.

Management software developer Telogis cited a few factors that would enable the IoT to continue flourishing:

  • Wide availability of internet
  • Increased ownership of devices
  • Reduced cost of technology and software development
  • Enhance connectivity through advanced sensors

While the benefits people receive from these advancements vary, one particular market that will profit from the IoT is the deaf. With Internet-enabled devices, people with hearing impairments will be able to learn words and communicate easily with others.

“Smart homes offer tools for people with disabilities to live more independently, allowing them to take control—turn on and off lights, find out who knocks on the door,” said Mark Perriello, spokesman of American Association of People with Disabilities. “They have the ability to be transformative.”

But, how can internet-based technologies assist deaf people? Read on below to find out how the Internet of Things will be able to assist the deaf and help them recognized the world around them more clearly.

Enhanced security

A specific feature people love about home automation technology is its enhanced security through its advanced sensors. While deaf people might not respond to sound alerts, smart security systems are able to provide alerts to their smartphones, tablets, or wearables in the event that the sensors pick up any suspicious movements outside the house. The alert can also inform them if anyone is at the door or allow them to view whoever is outside through CCTVs that is paired with software or an app.

Improvements in literacy rate

Based on this featured infographic, children with hearing impairments learn a language at a rate of 50-60% compared to normal children, with the average deaf child starting to learn how to read by the age of 8-9. As a solution, IoT devices (such as smartphones) have offered them a way to increase their literacy rate. Apps such as Signly allow users of all ages to learn BSL (British Sign Language) quickly through augmented reality that teaches them about the information on specific signage, pictures and more. Smartphones, particularly iPhones, also come with ‘Accessibility’ features that make it easier to be used by deaf users along with IoT-hearing aids that can be paired with the handset.

Increase in health awareness

Smartphones and wearable devices are now offering a way for people to easily manage and track their health through built-in sensors and their paired apps that presents users with wellness data. Deaf people will also be able to use the same feature in measuring their health daily and promote a healthier lifestyle. In addition, there are high-tech wearables that are able to connect patients with their carers in case of emergencies, This type of IoT devices improve the safeness of the user and provides quick assistance to them when necessary.

It is important not to lose sight of the important advantages that the IoT can bring to deaf users. Although the technology is still in its infancy, experts forecast that the Internet of Things will flourish in the next few years, especially given its benefit to people with disabilities.

Technology we can bank on

Signly have been working closely with our friends at Lloyds Bank to improve accessibility and champion their commitment to customers who use British Sign Language.

Lloyds Bank are our first financial services partner and we’ve been super excited here at Signly HQ. Throughout our life we all make many important financial decisions – what bank account to open, how to finance our first home, what savings options are there available to us? It’s extremely important that we are able to evaluate the best choices for us and our family, as well as understand the risks and rewards in every decision we make.

Signly hopes that by working with Lloyds Bank we can eliminate the financial jargon that can sometimes be confusing, and allow those that use British Sign Language (BSL) as their first language to have the information literally at their fingertips. Friendly, clear and informative without relying on the availability of an interpreter. Although family and friends like to help, and interpreters are available, it’s empowering to access information on demand without having to make a ‘special need’ known.

Nick Williams, Lloyds Bank’s Consumer Digital director said,

“We are always looking for new ways to support our customers and trialling this new technology is a great example. Alongside SignVideo, Text Relay and our interpreting service, Signly provides a new tool to make it easier to engage with the Bank. Improving our services to make them simple and intuitive for all our customers is key to removing barriers of financial exclusion.”

Lloyd’s Banking Group kindly opened the doors to their Innovation Labs which provided a great environment in which to showcase Signly and gather feedback from some of their customers who use British Sign Language (BSL) as their first language.

Firstly, the team at Lloyds provided us with some financial services literature about products and services. Then the Signly team got to work Signly-enabling the content – creating signposts, confirming understanding and filming BSL translations. Once filming was complete the team started coding to Signly-enable the content for the trial, allowing customers to use a smartphone to view the BSL content through augmented reality.

Mark Applin, Signly Co-Founder had the pleasure of attending the trials and collecting feedback first hand.

“It’s always an amazing and emotional moment when I see BSL users open the app for the first time, and hey presto, signed content appears. Working with Lloyds, we realised how important it is to provide BSL users with the ability to consume information via a channel of their choosing – in this case, Signly.”

The trials showcased Signly in a new sector and opens the door for other content providers to make important content more accessible.

What to see Signly in action for yourself?! To arrange a demo call Mark on 07870591332 or email

We’re waiting to hear from you!

Lloyds Bank press release can be downloaded here

Helping deaf people break the loud silence

Guest writer: Sebastian Hall, Intermedia intern

I came into Intermedia fresh out of University with a creative degree, but I never thought I would be combining my degree with a project to heavily improve people’s lives.

Being Swedish myself, I know a little about language barriers but I never really comprehended how isolating deafness might be.

When Mark told me about Signly and showed it to me, I got super excited. From previous work in Virtual Reality I could see the potential in this Augmented Reality app which allows people to use their phone to see things in the real world via their phone screen, almost like magic! Having an interpreter in your pocket to guide you through exhibitions isn’t just very cool, it is extremely useful.

We were going to rebuild this app from the ground to make it work smoothly and increase the user base in the deaf community.

In the beginning

Before starting this project, I did not know much about deafness, mainly because there is a lack of information about what it means to be deaf today. It’s not something that you can ‘see’. The experience of developing the app and getting a chance to work with deaf people has really opened my eyes on something that I think many of us have stereotypical ideas about.

Many people have said “it seems really cool”, but only grasped the full potential and functionality when they saw the finished app. Learning that some deaf people only have about 25% of a hearing persons vocabulary really struck me as interesting and made me understand the need of an app like this and for more public awareness about deafness.

I can’t even begin to understand how isolating it must be to not being able to completely follow what is going on around you. Just watching films and TV shows without a translator can seem useless and simple things as travel becomes a project. How do you know which platform your train are approaching on after a last minute change without hearing the tannoy announcement? Of course there are things to guide you, but everything becomes that much more complex.
Developing Signly

Developing an app is always a bigger process than you first think – “throwing some code together and get the functionality in there can’t be that hard?” This couldn’t be further from the truth. Having guidelines for the visuals of the app is merely scratches the surface. Figuring out how people will use the app is hard. We can guess and hope that people will use it as we intend, but we won’t be there to show them. Will the app be easy to use for everyone? How do you tell users to click buttons or find specific things without having to give a instructions book with the app? Will people realise that they have to point the camera at the markers and that they can pause the video if they want to?

Also working with augmented reality presented challenges we couldn’t foresee. How big do you make the interpreter display and will the signposts work? Testing shapes and symbols for the camera to find and what worked and what didn’t had us pulling our hair, but once figured out it was cause for celebration.

How to visually explain things in the app was debated in the office. Testing over and over to reach something that we are pleased with has been a long process, but worth it! Minimising the amount of text and focusing on the signing instead has been a real challenge, I didn’t even know any sign language when starting on the project! This whole process has been an learning experience from day one, both from a technical perspective as well as on a personal level from understanding the users and their needs.

Working with deaf people

Understanding that sign language can be quite personal and not just a word for word translation of spoken English, was something we had to learn the hard way whilst working on scripts for each of the videos in the app. We could write down a few paragraphs and had a rough idea how long the videos would end up being. However, after translation they could increase or decrease a lot due to having to explain certain words or specify the meaning of words that had multiple meanings.

Meeting our partners on filming day was so much fun! Working to make sure the deaf person understood the directions from the cameraman as well for us to understand them were the cause of much laughter. Just making sure that we had markers down for the signer to stand on and making sure he could read the script from it were cause of many retakes.

By the end we had some really good material, even though we were exhausted I had learned a bunch of sign language and got a deeper understanding of what it means to be deaf. Even just being hard of hearing can be a challenge in everyday life. Hearing is such an important sense for us – just try walking around in a busy place with earphones and you will miss tannoy announcements and simple things like shopping becomes a struggle.

Why use Signly

Augmented Reality allows Signly to reach out to deaf people and inform about what is going on around them without using big screens or having to worry about having a interpreter present at all times. Instead having them scanning the signposts and seeing the videos discreetly and effectively can help include information which otherwise might have been missed.

We have made versions of this app for different clients which really shows the potential of this technology and we are thrilled to aid deaf people with this tool to make everyday easier in ways that we can. Just because you are missing or having lower hearing shouldn’t mean that you are missing out on important information or experiences! You can visit the Roald Dahl museum to see a small bit of its potential already! We hope to open up a new way to be a part of what’s going on without worrying about missing out vital bits. Most people today got access to a smart phone which means no hassle and best of all – the app are completely free!


Download the Signly Network Rail app from Google Play or Apple app store for free and test it on some of the signposts here to experience it for yourself!